Here is a quote from the last post from Seth’s blog:
Bloggers don’t have impact because they have a lot of readers, they have a lot of impact because of who their readers are (my readers, of course, are the most sophisticated and cloutful on the entire web).
I normally reciprocate self braggers, but this quote was too clever for anyone to feel that way. It kind of sounds as if he is praising himself, but on the back of the head, it directly strikes you that he is calling you most sophisticated and cloutful at the same time; and then you instantly feel (and want to feel) that he is right. It reminds me of another incident when I used to convince my friends to do stuff or make them agree with me on a statement that I wanted to do or say, by using “we” and “us” instead of “I” and “me”.
People are more concerned about how their life is affected by whatever happens, whoever does it. Everyone loves to talk about themselves, but unless you are Priyanka Chopra, you must talk about your customers if you want them to hear listen to you.


