Here is a quote from the last post from Seth’s blog:

Bloggers don’t have impact because they have a lot of readers, they have a lot of impact because of who their readers are (my readers, of course, are the most sophisticated and cloutful on the entire web).

I normally reciprocate self braggers, but this quote was too clever for anyone to feel that way. It kind of sounds as if he is praising himself, but on the back of the head, it directly strikes you that he is calling you most sophisticated and cloutful at the same time; and then you instantly feel (and want to feel) that he is right. It reminds me of another incident when I used to convince my friends to do stuff or make them agree with me on a statement that I wanted to do or say, by using “we” and “us” instead of “I” and “me”.

People are more concerned about how their life is affected by whatever happens, whoever does it. Everyone loves to talk about themselves, but unless you are Priyanka Chopra, you must talk about your customers if you want them to hear listen to you.

The other day, I went to this small restaurant. It is one of the many of its kind, located in a heavily crowded industrial area, such restaurants focus more on quick service than quality. You shouldn’t expect good customer service in such places. Such places expect their visitors to be in hurry, looking for some inexpensive and quick solution, like fast food. This is their target audience, and that is what they expect their visitors to be.

Minutes after I took a seat, a young waiter of my age came to take my order. He seemed pretty busy. What I feel funny about such people is that they are too busy to do their job. His face was stoned and he was sounding monotonous. He didn’t even bother to make an eye contact. I asked him in a friendly tone about what would he suggest in starter soup; he wasn’t expecting it. He suggested tomato soup, I asked him to add some extra toast to it and gave a thankful smile. Next series of happenings were totally different. He turned out to help me with my main coarse pretty nicely, and gave me a five star treatment in that small restaurant with that warm smile on face. I was delighted by the service as well as treatment, and ended up leaving a decent tip for him.

Points to note:

1. He didn’t know that I will tip him if he give me better service.
2. I had no prior intentions to tip him for his services.
3. I didn’t bribe him with tip because it was given post service.
4. Tip wasn’t necessary.

A smile was a signal to let him know that “I will appreciate”, which is what most of the customers don’t do. It was just a motivation and not the actual reason. By doing such a simple thing, I made him go that extra mile for me, only to experience such a nice service that I ended up offering him an above average tip. I wonder how many times, he has missed such tips due to lack of signals.

So many times companies let go their prospects who could possibly turn clients if only they would go that extra mile. So many times people are not able to get most out of the outsourced company because of their rigid behavior with them. Just by letting the other person know that you WILL apprciate, you get inside their good books, differentiating you from all other sad clients they had. Until recently, I didn’t know that “thanks in advance” was far more effective than just “thanks”.

The other day, I was playing Burnout Dominator on PS2. I was on the third place with two of my competitors driving right in front of me. The most hilarious or embarrassing about it was, that they were competing against each other pushing and shunting, not caring at all about me.. despite the fact that I started the game for myself, not for bot players to play among each other.

I feel kind of same for Yahoo! nowdays. Despite the fact that Yahoo! is doing many great things as well, but it all seems so dwarf infront of the buzz by Microsoft and Google.

I have compiled all SEOMoz documents and presentations here. They might not make complete sense without reference from where they were taken, but I seriously don’t remember that each page. Still they are a great resource to be used by yourself or to present to someone. More information can be found on SEOMoz Blog.

Click here for download.

Here are the details of the archived content:

Archive:  seomoz.zip
  Length     Date   Time    Name
 --------    ----   ----    ----
        0  06-15-09 11:35   SEOMoz/
        0  06-15-09 13:20   SEOMoz/Pdf/
    96357  06-15-09 11:32   SEOMoz/Pdf/beginners-search-conference-checklist.pdf
    75766  06-15-09 11:33   SEOMoz/Pdf/SEOmoz-Determining-If-a-Business-Idea-is-Worth-Pursuing.pdf
   116010  06-15-09 11:33   SEOMoz/Pdf/SEOmoz-Google-User-Data.pdf
    82754  06-15-09 11:33   SEOMoz/Pdf/SEOmoz-Top-100-Most-Visited-Domains.pdf
   152510  06-15-09 11:32   SEOMoz/Pdf/SEO_Web_Developer_Cheat_Sheet.pdf
   256578  06-15-09 11:33   SEOMoz/Pdf/The Daily SEO Blog Sample Future Application.pdf
        0  06-15-09 13:20   SEOMoz/Ppt/
  2854912  06-15-09 12:04   SEOMoz/Ppt/1-introduction-to-search-marketing.ppt
  3599872  06-15-09 12:38   SEOMoz/Ppt/2-intro-to-search-engine-algorithms.ppt
  2741760  06-15-09 12:00   SEOMoz/Ppt/3-search-engine-friendly-design.ppt
  1825792  06-15-09 11:50   SEOMoz/Ppt/4-keyword-research-keyword-targeting.ppt
  4428288  06-15-09 12:43   SEOMoz/Ppt/5-content-development-strategies.ppt
  6873088  06-15-09 12:32   SEOMoz/Ppt/6-social-media-marketing.ppt
  5238784  06-15-09 12:25   SEOMoz/Ppt/7-blogging-and-the-blogosphere.ppt
   684032  06-15-09 12:37   SEOMoz/Ppt/8-analytics-and-metrics.ppt
   979968  06-15-09 11:38   SEOMoz/Ppt/Blogging Marketing SEO.ppt
  4416512  06-15-09 12:25   SEOMoz/Ppt/blogging-and-the-blogosphere.ppt
   601088  06-15-09 12:29   SEOMoz/Ppt/buying-links.ppt
  1206272  06-15-09 11:40   SEOMoz/Ppt/cutting-edge-linking-stockholm-07.ppt
  3277312  06-15-09 11:42   SEOMoz/Ppt/Get-Dugg.ppt
  2462208  06-15-09 12:31   SEOMoz/Ppt/intro-to-search-engine-algorithms.ppt
  3434496  06-15-09 12:30   SEOMoz/Ppt/landing-pages-and-conversions.ppt
  2254336  06-15-09 11:41   SEOMoz/Ppt/link bait presentation - SMX social media.ppt
  4223488  06-15-09 12:25   SEOMoz/Ppt/linkfluence-buy-links-rand.ppt
  6567424  06-15-09 12:25   SEOMoz/Ppt/micro-communities-nyc-07.ppt
  5462016  06-15-09 11:39   SEOMoz/Ppt/munich-linkbait.ppt
  1464320  06-15-09 12:51   SEOMoz/Ppt/new-with-the-algorithm-stockholm-07.ppt
  1086464  06-15-09 11:39   SEOMoz/Ppt/portland-six-morsels-presentation.ppt
  1377792  06-15-09 11:41   SEOMoz/Ppt/rebecca's presentation final version.ppt
   212992  06-15-09 11:39   SEOMoz/Ppt/rebecca-portland-link-building.ppt
  2489344  06-15-09 11:38   SEOMoz/Ppt/SEO Rankings Tactics Trends.ppt
  5744128  06-15-09 12:25   SEOMoz/Ppt/seo-meet-smm.ppt
  5574656  06-15-09 11:36   SEOMoz/Ppt/SMX Advanced 2008.ppt
  6654976  06-15-09 12:53   SEOMoz/Ppt/smx-madrid-keynote.ppt
  4060160  06-15-09 11:42   SEOMoz/Ppt/smx-madrid-target-global.ppt
   676864  06-15-09 11:41   SEOMoz/Ppt/smx-madrid-whats-new-algo.ppt
 10442240  06-15-09 12:54   SEOMoz/Ppt/social-marketing-field-rand.ppt
  4085248  06-15-09 11:40   SEOMoz/Ppt/social-media-basics.ppt
  2974208  06-15-09 12:39   SEOMoz/Ppt/social-media-marketing.ppt
   426496  06-15-09 12:29   SEOMoz/Ppt/xiamen-kw-research.ppt
   552960  06-15-09 11:39   SEOMoz/Ppt/xiamen-lessons-from-spamming.ppt
   845312  06-15-09 11:39   SEOMoz/Ppt/xiamen-link-strategies.ppt
 --------                   -------
112579783                   44 files

WordPress 2.8 has released and has done some small usability and performance tweaking here and there, making our lives easier than ever. Find out the new features for WordPress 2.8 here.

Matt Cutts released some notes from the Wordcamp held on May 30^th. Worth a watch.